Pursuing Beauty is a home based shop in Canada that promotes seeing beauty through creativity and simplicity. Our simple handmade items are made-to-order, beautiful, and made to inspire and delight. Browse our shop to find something perfect for you and your loved ones and support a local business!

In August 2020, amidst the global COVID-19 pandemic, Pursuing Beauty became real. We begun as an Etsy storefront, met amazing people, added new shop contributors, and now — after over 100 Etsy sales — we’re here! We are so looking forward to everything that is in store for this small biz!

Hi there! My name is Abigail, and I created this little business in August of 2020 as a teen entrepreneur — just for fun! You can join me on Instagram or check out my ramblings on my blog. See you there!

Since August 2020, we’ve expanded our team to include some wonderful people, bringing you even more fun and beautiful things!

Kelly is Pursuing Beauty’s social media manager, keeping you up to date across all our platforms! You can follow our journey and check out what’s new with our weekly updates, whether it’s sharing behind the scenes images on Instagram, or asking polls about the latest products on Facebook!